Oh, Alber. You really do tease. All of last week we saw snippets of video banded about over YouTube, giving quick insights into the much-awaited collaboration between Mr. Elbaz and beauty brand Lancôme. Dangled under our noses like carrots, it’s kept us on the edge of our seats as much as the name of January Jones’ baby father still does. Really.

And today, the kind people over at Lancôme have heard our pleas and at last released the full length film – not surprisingly, it’s as colourful and OTT as one might expect from Lanvin’s creative director.

Full of bright pink kissing pouts, sparkling Anna Della Russo style lashes and lots of ooh-la-las, the video tells the story of Lancôme Hypnose. Undoubtedly one of the best in the business, it brings the mascara to life in the same way that Alber can make even a simple shift dress or everyday shirt to life via a cacophony of ruffles, silks and larger-than-life bows. His magic touch, brought to Lancôme’s best-selling mascara… well the results are bloody marvellous.

Not much else to say really; just watch the video.

The Alber Elbaz for Lancôme collection is out on the 15th June, exclusively at Selfridges.