Can you really drink your way to better skin?
Dispatches from the world of high-performance, science-driven skincare, here - each week
It's all a bit Death Becomes Her, I know. But, if 2013's contribution to skincare was remembered for one thing, it's highly possible that it will be for the emergence of drinkable skincare solutions. That's right, magic potions that, once drunk (in relative bulk and over time) promise to deliver your skin the sort of cell-boosting ingredients that have historically struggled to penetrate right down into cells in their topical guise.
The newest to the throng is Fountain, £24.99 (at Boots from 7 August), a rather pleasing apothecary-style bottle of natural pomegranate juice, wrapped around the first bio-available form of ingredient hero, Resveratrol. I'll make no bones about it; I'm pretty into Resveratrol, it's been universally praised by the pillars of the global skincare community for it's innate ability to slow down the visible effects of ageing, by extending the lifespan of healthy cells and encouraging the body's natural production of collagen. But why is it more effective to ingest it? 'All Resveratrol studies (there are hundreds) have been based on dietary Resveratrol and they indicate that it is able to enter the bloodstream when ingested, as otherwise none of the studies would have any positive results to report,' explains Brandon Truaxe, Founder and CEO of Deciem, the company behind Fountain.
'The formula contains the first-ever water-soluble form of Resveratrol that is presented in a pre-dissolved form that is much easier to absorb than the normal form which is highly water insoluble. The body moves things through water. When something is not water soluble, the body needs to find a way to bind to it, break it down and then utilise it. Our Resveratrol is positioned to be far more bioavailable and ready to utilise.'
With pomegranate to sweeten, the juice also includes Black Carrot (a highly potent anti-oxidant) as well as another of my ingredient obsessions, Hyaluronic Acid which acts as the carrier of ingredients into the skin cells, clever thing. And before you begin to fear the prospect of glugging back the stuff, the people behind Fountain recommend that you just add a teaspoon to water or fruit juice every day. And then wait (for at least a month, the natural cycle of skin), for the magic to happen.
Brazil, home of the perfect buttock and the third largest cosmetics market is from where another much-hyped skin drink hails. Beauty'in, £3.50 per bottle, claims to be based on 'Alimetics', a new, scientifically proven category which fuses of food, vitamins and cosmetics. Inside those alarmingly bright bottles (not doing a huge amount for inevitable Snapple connotations), lies eight separate targeted formulas; anti-ageing, which contains skin-boosting grape and anti-oxidant acai and a hair and nails strengthening formula with white tea, among others. What's laced throughout, however, is a 'hydrolyzed' form of ingestible collagen, the stuff that keeps skin feeling bouncy.
It's no small fish in the skincare ocean: the unfairly beautiful Victoria's Secret model, Isabeli Fontana is the global face of the brand and Selfridges took it it into its Beauty Workshop earlier this year, which is a fervent sign of approval.
Also, with its sights set on your collagen levels is Skinade, which claims to do exactly what it says on the tin. It looks like water, tastes like peach and mangosteen but harbours some seriously active skin weapons; namely hydrolised marine collagen, lashings of Vitamin C, B2, Omega 3's and Lysine. What makes the absorption of collagen through drinking alone more efficient than slathering on any expensive face cream is that it in it's liquid form, it has an extremely low molecular weight, which facilitates higher levels of absorption and allows it to be transported to the sites it's needed most around the body.
According to Skinade science, when the body senses the presence of collagen in the blood stream, it triggers a wound healing response which results in increased amount of naturally produced collagen. So lots of lovely collagen for all. The makers of Skinade maintain that, interestingly, its liquid form is far more potent than if it were a tablet supplement, claiming that one drink is equal to nine large, daily tablets. Well, that and the damning truth any collagen taken into the body in tablet form would mostly pass through the body unused.
And, really, what could be worse than all that good behaviour, going to waste? I'll be drinking up from now on.