'It's a very natural look,' Pat McGrath confessed backstage at Victoria Beckham, to a collective sigh of beauty editor malaise. Indeed, it was pretty difficult to ascertain who had had their make-up done and who hadn't. It's not that we don't love the natural look of course, it brings forth a sense of purity and cleanliness that enables the collection to inhabit the focus, it's just that it's a severely limiting look. Limiting, in the sense that it only looks good on models.

'Victoria wanted the girls to look as they did at the fitting - gorgeous and cool,' McGrath added. Still, not one to leave us totally empty-handed and jumble-headed, McGrath offered this pearl of wisdom: 'We're applying foundation and then rubbing off the cheek area. If you apply foundation and powder on the cheeks, it has a tendancy to look dead. We rub the cheeks away so they look alive. 'And we love the natural colour on the eyelids, so we've left off foundation there too,' she added.

So simple, but also really quite inspired - omitting the cheeks when you apply base could be just the thing to reinstate a sense of youthful health back into the complexion. What's even better about this revelation is that you and I might finally have the option of aping the natural look that underpins beauty at every New York fashion week.

Understatement was the name of the game for hair too; with Guido Palau injecting a subtle bend into the hair with Babyliss heating curling irons and drawing the hair back into a simple, low ponytail, snaking down the back. 'It's about the small minutiae that makes the detail for hair - designers are far more minimal these days. It's louche, it's relaxed and as Victoria said, 'it's got to be easy.'

And for once, it really is.