In an interview with Women's Wear Daily today, arch-designer and fashion demi-god Azzedine Alaïa talks about the site of his new Paris store on the Rue de Marignan. He has dressed everyone from Naomi to Rihanna, and his name is a byword for quiet luxury, supersonic sexiness and the ultimate in exclusive label culture.

'It's going to become the second Avenue Montaigne,' he told the trade mag of the street he has chosen for the three-floor eighteenth century townhouse, filled with shoes and accessories on its ground floor, and topped off with two storeys of ready-to-wear. His in-the-know base on Rue de Moussy will remain, famously letting in couture clients and dedicated customers by entry buzzer only, but does this planned opening suggest a positioning beyond only the cognoscenti for the brand?

Very marginally, perhaps. Alaïa also mentions a retrospective exhibition of his work that will open in the autumn in Paris (the new flagship too is slated for October) and which will feature more than 100 dresses from his own personal archive. He's just signed a fragrance contract as well, so expect the first Alaïa scent in 2015.

With this in mind, we bring you a cut-out-and-keep ('print out and preserve'?) guide to the very razziest part of Paris, now that it has the Alaïa stamp of approval, and what's going on there.

The Rue de Marignan currently plays host to L'Avenue, on its uppermost corner, the world's best restaurant for people-watching and the Golden Triangle of Paris's number one pit-stop for resting your feet between couture appointments, while Céline is also nearby and Dior Homme is relocating there in the next few months. Just down the road are new flagship stores for Chanel and Saint Laurent; Fendi re-launches its Montaigne base during the couture shows next week. And a hop, skip and a jump away, meanwhile, lies the Maison Champs Elysées hotel, the interiors of which were created by none other than Maison Martin Margiela and which feature the house's signature whites, as well as trompe l'oeil curlicues and mouldings on bespoke wallpapers and linens.

 If ever there's a place to eat, sleep and breathe fashion, it's in this fabulous little corner of the world's most glamorous city. Take Azzedine's word for it.