Branded: the faces we love and know
When you think of Calvin Klein lingerie, you think of Christy Turlington, whose ubiquitous ads for the brand in the nineties played a huge part in its stratospheric ascent to zeitgeist status at the time. With the news that Christy’s coming back to Calvin Klein to fill Dutch model Lara Stone’s bra-cups while she spends quality time with her new baby and Walliams, it feels more like the return of a good friend than it does a new face.
Indeed, there are some models that your mind can’t help but conjure when you think of a label, even if, like Christy who first shot a Calvin Klein campaign 25 years ago, they’ve been on hiatus. For example, Cara Delevingne just IS Burberry these days, even though it’s only been official since 2011, and there can’t be anybody who won’t forever associate Kate Moss with CK Jeans, despite her varied and abundant portfolio of campaigns since.
Here’s some of the longest serving and most closely associated faces that we know you’ll easily be able to put to the names they rep.