The rehabilitation of the slogan T-shirt, no longer quite so lame
My name is Harriet, and I think I might not hate slogan T-shirts quite as much as I used to.
Time was, they made me snort contemptuously and shake my head. I once saw a woman in Boots wearing a dreadful one that read 'Tease Me'. 'With pleasure,' I thought.
But something is afoot: the slogan T-shirt, or slogan top even, is being rehabilitated. At least, it is in my eyes - and I'm worried it's because i've gone mad.
Diane Kruger was spotted in a schmaltzy philosophical number yesterday, which read 'Love is all there is'. This isn't a great example, since the phrase either refers to a.) a misquoted Beatles song or b.) a 1996 film in which Romeo & Juliet was transposed to the modern-day Bronx and which was widely panned.
This is the problem with a slogan tee: you so often end up wearing something utterly meaningless or, worst, with a meaning you were completely unaware of. This is why I'm still wary of them.
But remember Kate Moss's Ginsberg moment? Remember Britney's 'pimps and maids' wedding tracksuits? Every so often there's something brilliant about the slogans people come up, and that's why I think I'm falling for them again. Make no mistake, I'm not talking a Camden market-style 'One tequila, two tequila, three tequila, floor'.
I mean J.Crew's cashmere 'Darling!' jumper; Ganni's 'Holy sh*t I love you'; Soulland's 'Bourgeoisie'. Versions that take the format and do something a bit more knowing with it rather than showing off your drinking or sexual prowess, where you last went on holiday and whether you were 'with stupid' or not, or what percentage angel or devil you might be. I couldn't care less, I'm afraid.
Wearing a slogan T-shirt or top is a bit like having a cheeky flirt. You're actively engaging with other people's attention spans. So you might as well make sure you have something worthwhile, interesting or funny to say.
If not, get thee back to the Uniqlo basics department and let's never talk of this again.