Obsessing over Netflix’s latest taking-over-the-TV-universe coup, Orange is the New Black, appears to have infiltrated the collective celebrity consciousness, as they are hoking about in their wardrobes to dig out the shade that caused a sensation on the S/S catwalks.

But this is no ordinary orange. Clementine or pumpkin are not the thing. Instead, it was up-notched to a punchy neon. See Max Azria, Prabal Gurung and Victoria Beckham here. Or Carolina Herrera. Or Lela Rose’s jigsaw lace dress.

Middle-of-road sunflowers from the local garden centre, no, exotic Hawaiian crocosmia in six-star resort, yes.

Alternatively, it was softened and given an expensive twist. From Calippo at the local ice cream van, to orange sherbert sorbet on the seafront in Cannes. Beautifully demonstrated by this David Peck dress, at Mauro Gasperi and on Cate Blanchett as per our gallery.

Meanwhile, trending on twitter over the past two days, being RTed furiously, is the fact that wearing orange relaxes us.

Maybe that’s why they make raging shower-prowling jailbirds wear it, so they chill their boots and stop fashioning shivs out of toothbrushes. Here, wear something orange! There you go – all better.

 Colour psychologists also say it boosts optimism in times of economic strife. Handy to know given we’ve spent all our August money on frivolous things like ice cream and ill-advised airport donkey souvenirs and sangria. Will orange get us through to September pay-day? #hope

 Scroll through for some mouthwatering examples of how to make this difficult shade pop. Repeat after us – not like the fruit.