One of the most terrifying articles I’ve ever read was a piece by John Seabrook in the February 2011 issue of the New Yorker. It was about crowd panic.

‘At a certain point, you feel pressure on all sides of your body, and realize that you can’t raise your arms. You are pulled off your feet, and welded into a block of people. The crowd force squeezes the air out of your lungs, and you struggle to take another breath.’

The article describes some of the worst crowd crushes in history, from religious pilgrimages to soccer games. The scariest thing about it? Most of these  crowd frenzies come about not because people are running away from something, but because they are running towards something they want. Whether that is a shelter - as in the case of the Bethnal Green disaster of 1943 which killed 173 people as they plunged down the stairs of the tube station after an air raid warning – or a pile of free clothes.  

A pile of free T by Alexander Wang free clothes, to be precise. When the designer staged an undisclosed fashion event in New York in July and it turned out to be a mass free-for-all, rumours flew about how nasty the whole thing turned. It was even likened to the Hunger Games. Far from quash the rumours, the geniuses behind brand Wang were smart enough to capture the whole thing on camera.

The video was directed by Darren Stein, dark-humoured director of 1999 cult hit 1999, and lucky escapee of this feeding frenzy.

Wang himself said of the event, 'I love reaching out directly to our audience; to have a dialog that provokes and at the same time has a sense of wit and irony.' 

Watch, enjoy, and tell us: does it make you want to buy more T by Alexander Wang?